Why no sponsors yet
A new site that already takes sponsor money is not a site I would trust to tell me the truth. So this one will not, for at least 12 months.
The rule is not abstract. The first 12 months of this site, the only money flowing in comes from readers who choose to support the work directly. No banner ads. No affiliate links. No lead-generation deals. No “in partnership with” pieces. No newsletter sponsorships.
From month 13 onwards, one sponsored explainer per month maximum, in pre-approved categories, with full public disclosure. The full sponsorship policy will be published on this site before the first sponsored piece runs. You will be able to see who paid, how much, who was declined, and why.
What we will never accept
- Sponsored testimonials or case studies.
- Sponsored rankings or “top X” lists.
- Native ads disguised as editorial.
- Affiliate links inside editorial content.
- Banner ads of any kind.
- Lead-generation arrangements.
- Any sponsorship from companies with documented predatory practices.
If those rules ever change, you will hear about it on this page first.